Cultural Variations in Country of Origin Effects

Cultural Variations in Country of Origin Effects

Zeynep Gürhan-Canli and Durairaj Maheswaran
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558473
Date:
August, 2000
File:
PDF, 1.99 MB
english, 2000
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