Incommensurate Resources: Not Just More of the Same

Journal of Marketing Research 2003 / 02 Vol. 40; Iss. 1

Incommensurate Resources: Not Just More of the Same

Joseph C. Nunes and C. Whan Park
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30038833
Date:
February, 2003
File:
PDF, 2.93 MB
english, 2003
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