Understanding Impulsive Eaters' Choice Behaviors: The...

Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus

Jaideep Sengupta and Rongrong Zhou
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162476
Date:
May, 2007
File:
PDF, 2.19 MB
english, 2007
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