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[IMPERIAL COLLEGE PRESS Proceedings of the International Conference on ICMMS 2008 - Athens, Greece (23 – 25 May 2008)] Marketing and Management Sciences - USING THE BALANCED SCORECARD FRAMEWORK FOR INTEGRATING TRADITIONAL STRATEGY & E-BUSINESS DEVELOPMENT STRATEGY ENVIRONMENT
THOMOPOULOS, ARISTODIMOS, SIASSIAKOS, KONSTANTINOS, KAIMAKAMIS, GEORGELanguage:
english
DOI:
10.1142/9781848165106_0108
File:
PDF, 141 KB
english