Effects of a Television and Radio Advertising Ban: A Study...

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Susan L. Holak and Srinivas K. Reddy
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Volume:
50
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251297
Date:
October, 1986
File:
PDF, 410 KB
english, 1986
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