Measuring the Utility Added by Branding and Grading

Journal of Marketing Research 1965 / 02 Vol. 2; Iss. 1

Measuring the Utility Added by Branding and Grading

Raymond Marquardt, James Makens and Henry Larzelere
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Volume:
2
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149336
Date:
February, 1965
File:
PDF, 1.09 MB
english, 1965
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