How Well Do You Know Your Partner? Strategies for...

Journal of Marketing Research 1995 / 02 Vol. 32; Iss. 1

How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports

Geeta Menon, Barbara Bickart, Seymour Sudman and Johnny Blair
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Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152112
Date:
February, 1995
File:
PDF, 1.61 MB
english, 1995
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