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Journal of Retailing and Consumer Services 2016 / 1

Not all adaptive selling to omni-consumers is influential: The moderating effect of product type

Yurova, Yuliya, Rippé, Cindy B., Weisfeld-Spolter, Suri, Sussan, Fiona, Arndt, Aaron
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Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.01.009
Date:
January, 2016
File:
PDF, 498 KB
english, 2016
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