The delicate art of rebranding a minor league baseball franchise: Practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
Ballouli, Khalid, Grady, John, Stewart, RandallLanguage:
english
Journal:
Sport Management Review
DOI:
10.1016/j.smr.2015.04.001
Date:
June, 2015
File:
PDF, 274 KB
english, 2015