The Diffusion of Services

The Diffusion of Services

Libai, Barak, Muller, Eitan, Peres, Renana
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.2.163
Date:
April, 2009
File:
PDF, 339 KB
english, 2009
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