Financial Tools for Marketing Administrationby L. Gayle...

Financial Tools for Marketing Administrationby L. Gayle Rayburn

Review by: Stanley J. Shapiro
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Volume:
41
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250961
Date:
July, 1977
File:
PDF, 272 KB
english, 1977
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