How Does Enforcement Deter Gray Market Incidence?

Journal of Marketing 2006 / 04 Vol. 70; Iss. 1

How Does Enforcement Deter Gray Market Incidence?

Kersi D. Antia, Mark E. Bergen, Shantanu Dutta and Robert J. Fisher
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Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162075
Date:
April, 2006
File:
PDF, 2.18 MB
english, 2006
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