An Exploratory Investigation of the Structure of the Buying...

Journal of Marketing Research 1984 / 02 Vol. 21; Iss. 1

An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry

Gary L. Lilien and M. Anthony Wong
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Volume:
21
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151787
Date:
February, 1984
File:
PDF, 410 KB
english, 1984
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