Comme on down and Choos your shoes: A study of consumer responses to the use of guest fashion designers by H&M as a co-branded fashion marketing strategy
Peirson-Smith, AnneVolume:
1
Language:
english
Journal:
Global Fashion Brands: Style, Luxury & History
DOI:
10.1386/gfb.1.1.57_1
Date:
March, 2014
File:
PDF, 1.33 MB
english, 2014