Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian Vincenzo, Scheiner, Christian Willi, Trefzger, Timm Florian, Voigt, Kai IngoVolume:
11
Year:
2016
Language:
english
Journal:
International Journal of Technology Marketing
DOI:
10.1504/IJTMKT.2016.073369
File:
PDF, 215 KB
english, 2016