New and Improved: The Story of Mass Marketing in Americaby...

New and Improved: The Story of Mass Marketing in Americaby Richard S. Tedlow

Review by: Charles Ray Taylor
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Volume:
58
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252319
Date:
July, 1994
File:
PDF, 936 KB
english, 1994
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