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Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
Alan D. J. Cooke, Harish Sujan, Mita Sujan and Barton A. WeitzVolume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558560
Date:
November, 2002
File:
PDF, 2.32 MB
english, 2002