Marketing the Unfamiliar: The Role of Context and...

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations

Alan D. J. Cooke, Harish Sujan, Mita Sujan and Barton A. Weitz
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558560
Date:
November, 2002
File:
PDF, 2.32 MB
english, 2002
Conversion to is in progress
Conversion to is failed