![](/img/cover-not-exists.png)
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Rajesh Sethi and Zafar IqbalVolume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162204
Date:
April, 2008
File:
PDF, 2.62 MB
english, 2008