Stage-Gate Controls, Learning Failure, and Adverse Effect...

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

Rajesh Sethi and Zafar Iqbal
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162204
Date:
April, 2008
File:
PDF, 2.62 MB
english, 2008
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