Multiple Criteria Effects in a Mail Survey Experiment

Journal of Marketing Research 1978 / 05 Vol. 15; Iss. 2

Multiple Criteria Effects in a Mail Survey Experiment

Wesley H. Jones and Gerald Linda
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Volume:
15
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151263
Date:
May, 1978
File:
PDF, 1.04 MB
english, 1978
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