Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation
V. Srinivasan, Arun K. Jain and Naresh K. MalhotraVolume:
20
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151447
Date:
November, 1983
File:
PDF, 1.05 MB
english, 1983