Theory Construction in Marketing: Some Thoughts on...

Theory Construction in Marketing: Some Thoughts on Thinkingby Gerald Zaltman; Karen LeMasters; Michael Heffring

Review by: Raymond P. Fisk
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Volume:
48
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251321
Date:
January, 1984
File:
PDF, 191 KB
english, 1984
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