Advertising Substantiation and Advertiser Response: A...

Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements

John S. Healey and Harold H. Kassarjian
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Volume:
47
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203432
Date:
January, 1983
File:
PDF, 2.01 MB
english, 1983
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