Marketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-Discipline Course Using 3D Printing to Develop Marketable Innovations
Reifschneider, Louis, Kaufman, Peter, Langrehr, Frederick W., Kaufman, KristinaVolume:
25
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2015.1044882
Date:
September, 2015
File:
PDF, 852 KB
english, 2015