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Advancing Marketing Efficiencyby Lynn H. Stockman;Marketing Keys to Profits in the 1960'sby Wenzil K. Dolva
Review by: Frank Montgomery DunbaughVolume:
25
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1248619
Date:
October, 1960
File:
PDF, 249 KB
english, 1960