Brands as Beacons: A New Source of Loyalty to Multiproduct...

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

Bharat N. Anand and Ron Shachar
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162322
Date:
May, 2004
File:
PDF, 2.73 MB
english, 2004
Conversion to is in progress
Conversion to is failed