Constrained Discrimination via MDI Estimation: The Use of...

Constrained Discrimination via MDI Estimation: The Use of Additional Information in Segmentation Analysis

Ajith Kumar and William R. Dillon
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151387
Date:
November, 1987
File:
PDF, 1.37 MB
english, 1987
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