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Awareness, action and context‐specificity of blue ocean practices in sales management
Parvinen, Petri, Aspara, Jaakko, Hietanen, Joel, Kajalo, SamiVolume:
49
Language:
english
Journal:
Management Decision
DOI:
10.1108/00251741111163098
Date:
September, 2011
File:
PDF, 204 KB
english, 2011