Brand image assessment: international visitors' perceptions...

Marketing Intelligence & Planning 2010 / 06 Vol. 28; Iss. 4

Brand image assessment: international visitors' perceptions of Cape Town

Tsiotsou, Rodoula H., Prayag, Girish
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Volume:
28
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501011053577
Date:
June, 2010
File:
PDF, 238 KB
english, 2010
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