Development of a scale measuring destination image

Marketing Intelligence & Planning 2010 / 06 Vol. 28; Iss. 4

Development of a scale measuring destination image

Tsiotsou, Rodoula H., Byon, Kevin K., Zhang, James J.
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Volume:
28
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501011053595
Date:
June, 2010
File:
PDF, 263 KB
english, 2010
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