Distance factors and target market selection: the...

International Marketing Review 2009 / 10 Vol. 26; Iss. 6

Distance factors and target market selection: the moderating effect of market potential

Malhotra, Shavin, Sivakumar, K., Zhu, PengCheng
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Volume:
26
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330911001332
Date:
October, 2009
File:
PDF, 364 KB
english, 2009
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