Consumer evaluation and competitive advantage in retail...

European Journal of Marketing 2001 / 06 Vol. 35; Iss. 5/6

Consumer evaluation and competitive advantage in retail financial services ‐ A research agenda

Devlin, James F.
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Volume:
35
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560110388141
Date:
June, 2001
File:
PDF, 275 KB
english, 2001
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