The use of customer language in international marketing...

The use of customer language in international marketing communication in the Scottish food and drink industry

Marcella, Rita, Davies, Sylvie
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Volume:
38
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560410560155
Date:
November, 2004
File:
PDF, 286 KB
english, 2004
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