Managing a firm's behavior through market orientation...

European Journal of Marketing 2004 / 11 Vol. 38; Iss. 11/12

Managing a firm's behavior through market orientation development: some empirical findings

Gounaris, Spiros P., Avlonitis, George J., Papastathopoulou, Paulina
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Volume:
38
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560410560209
Date:
November, 2004
File:
PDF, 317 KB
english, 2004
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