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Managing a firm's behavior through market orientation development: some empirical findings
Gounaris, Spiros P., Avlonitis, George J., Papastathopoulou, PaulinaVolume:
38
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560410560209
Date:
November, 2004
File:
PDF, 317 KB
english, 2004