Barriers to repeat patronage: the impact of spectator...

European Journal of Marketing 2009 / 02 Vol. 43; Iss. 1/2

Barriers to repeat patronage: the impact of spectator constraints

Pritchard, Mark P., Funk, Daniel C., Alexandris, Kostas
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Volume:
43
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560910923283
Date:
February, 2009
File:
PDF, 544 KB
english, 2009
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