Interpretative Methodology from Art and Literary Criticism:...

European Journal of Marketing 1994 / 08 Vol. 28; Iss. 8/9

Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery

Stern, Barbara B., Schroeder, Jonathan E.
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Volume:
28
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569410067659
Date:
August, 1994
File:
PDF, 214 KB
english, 1994
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