The self‐concept and image congruence hypothesis

European Journal of Marketing 1998 / 12 Vol. 32; Iss. 11/12

The self‐concept and image congruence hypothesis

Heath, Adam P., Scott, Don
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Volume:
32
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569810243749
Date:
December, 1998
File:
PDF, 216 KB
english, 1998
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