Response of buying‐center participants to B2B product...

Journal of Business & Industrial Marketing 2010 / 02 Vol. 25; Iss. 3

Response of buying‐center participants to B2B product placements

Rich, Mike, Lord, Kenneth R., Gupta, Pola B.
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Volume:
25
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621011027777
Date:
February, 2010
File:
PDF, 190 KB
english, 2010
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