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Investigating issues and challenges for customer involvement in business services innovation
Ulkuniemi, Pauliina, Westh Nicolajsen, Hanne, Scupola, AdaVolume:
26
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858621111144424
Date:
June, 2011
File:
PDF, 216 KB
english, 2011