A typology of mass services: the role of service delivery...

A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences

Ng, Sandy, Russell‐Bennett, Rebekah, Dagger, Tracey
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Volume:
21
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040710824834
Date:
October, 2007
File:
PDF, 274 KB
english, 2007
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