Consumer‐factors moderating private label brand success: further empirical results
Ahlert, D., Glynn, Mark S., Chen, ShaoshanVolume:
37
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590550910999343
Date:
October, 2009
File:
PDF, 235 KB
english, 2009