Fashion innovativeness, fashion diffusion and brand...

Journal of Fashion Marketing and Management 2003 / 03 Vol. 7; Iss. 1

Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents

Beaudoin, Pierre, Lachance, Marie J., Robitaille, Jean
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Volume:
7
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/13612020310464340
Date:
March, 2003
File:
PDF, 177 KB
english, 2003
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