The “family business brand”: an enquiry into the...

Journal of Family Business Management 2011 / 04 Vol. 1; Iss. 1

The “family business brand”: an enquiry into the construction of the image of family businesses

Krappe, Alexander, Goutas, Lazaros, von Schlippe, Arist
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Volume:
1
Language:
english
Journal:
Journal of Family Business Management
DOI:
10.1108/20436231111122272
Date:
April, 2011
File:
PDF, 287 KB
english, 2011
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