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Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan
Jraisat, Luai E., Akroush, Mamoun N., Alfaouri, Ruba Jaser, Qatu, Laila T., Kurdieh, Dina J.Volume:
9
Language:
english
Journal:
International Journal of Culture, Tourism and Hospitality Research
DOI:
10.1108/IJCTHR-01-2015-0001
Date:
August, 2015
File:
PDF, 253 KB
english, 2015