Do consumers perceive their doctors as influenced by pharmaceutical marketing communications?
Wei, Mei-Ling, Delbaere, MarjorieVolume:
9
Language:
english
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/IJPHM-06-2014-0033
Date:
November, 2015
File:
PDF, 260 KB
english, 2015