Segmenting Australian online panellists based on...

Asia Pacific Journal of Marketing and Logistics 2015 / 01 Vol. 27; Iss. 1

Segmenting Australian online panellists based on volunteering motivations

Vocino, Andrea, Polonsky, Michael, Dolnicar, Sara
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Volume:
27
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-03-2014-0036
Date:
January, 2015
File:
PDF, 283 KB
english, 2015
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