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Design awareness and purchase intention: an item response theory approach
Arboleda, Ana M., Alonso, Julio C.Volume:
27
Language:
english
Journal:
Academia Revista Latinoamericana de Administración
DOI:
10.1108/arla-08-2013-0112
Date:
May, 2014
File:
PDF, 280 KB
english, 2014