Wine Brand Naming in China

International Journal of Wine Marketing 2003 / 03 Vol. 15; Iss. 3

Wine Brand Naming in China

Wilson, Ian, Huang, Yuelu
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Volume:
15
Language:
english
Journal:
International Journal of Wine Marketing
DOI:
10.1108/eb008763
Date:
March, 2003
File:
PDF, 493 KB
english, 2003
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