USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

Journal of Services Marketing 1988 / 04 Vol. 2; Iss. 4

USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

Kahle, Lynn R., Kennedy, Patricia
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Volume:
2
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/eb024742
Date:
April, 1988
File:
PDF, 441 KB
english, 1988
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