Establishing the scope of marketing practice: insights from...

European Journal of Marketing 2014 / 02 Vol. 48; Iss. 1/2

Establishing the scope of marketing practice: insights from practitioners

Dibb, Sally, Simões, Cláudia, Wensley, Robin
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Volume:
48
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-04-2011-0212
Date:
February, 2014
File:
PDF, 256 KB
english, 2014
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