Engaging with consumers using social media: a case study of...

International Journal of Event and Festival Management 2013 / 10 Vol. 4; Iss. 3

Engaging with consumers using social media: a case study of music festivals

Lockstone, Martin Robertson, Olga J, Leonie, Hudson, Simon, Hudson, Rupert
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Volume:
4
Language:
english
Journal:
International Journal of Event and Festival Management
DOI:
10.1108/ijefm-06-2013-0012
Date:
October, 2013
File:
PDF, 362 KB
english, 2013
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